Download Your Social Media Strategy — Full Stop Social Media

**New year, new goals to kick!**

2020… well, wasn’t that something?!

For a lot of you out there, the New Year is igniting a sense of hope and prosperity coming off the backend of a very unfortunate series of events. We know that many e-commerce businesses are wanting to kill it in social media this year, as they’ve learnt just how powerful it is as a digital marketing weapon.

So where do you start? Let’s talk about social media strategy, a misunderstood marketing terms which means many things to many people. Here’s what it means to us.

WHAT IS A SOCIAL MEDIA STRATEGY?

A social media strategy goes waaaaaay beyond content. If all you are doing is defining your key messages and aesthetic, you’re only a fraction of the way there. You will not see results from this alone.

Strategy factors in the platforms and how they are urging you to use them. So, for example, if your strategy is still posting daily to your news feeds, you are missing HUGE opportunities to reach new audiences.

Video is the new still, so this should be one of the things you are looking to prioritise this year (if you haven’t done so already).

A strategy is also about your target audience, and how you want them to interact with your brand. Who you’re targeting, and with what content, is another key part of your strategy. You can start to consider #GetTonguesWagging strategies such as social engagement, promotions, competitions, collaborations, brand partnerships and influencer marketing, as these are excellent ways to build brand trust and loyalty.

What we have outlined above is really just the start of a comprehensive social media strategy. If you’re unsure where to start, check out our template here!

A RESULTS-DRIVEN SOCIAL MEDIA STRATEGY

Of course, a strategy is also about #Goals. So, it goes without saying that one of the first steps to creating a social media strategy is to define your goals and targets. Whether that’s building your following, increasing website traffic, or conversions. All of these are valid metrics are highly achievable and completely measurable!

What you need to work out is how those goals are going to be achieved. We espouse a holistic approach to this, factoring in all the possible social media tools at our disposal.

THE STRATEGY

Put simply, The Strategy is a practical step-by-step guide to creating your social media strategy for 2021. It’s not the kind of inspirational e-guide that’ll help you “find yourself” or “find your purpose” - if you’re running a business, you already know what the go is there!

Nay, it’s the kind of holistic inspirational e-guide that inspires you to take the right steps forward in your social media game, steps that you had never considered or had little-to-zero know-how of. It’s a way to win over Facebook’s algorithm, a way to learn about the latest trends and changes in the industry and how to ACTUALLY use social media advertising to your advantage (throwing money at ads does not a successful ad make).

Our 33-page resource steps you through the full process of creating a social media strategy, and offers practical tried and true strategies that actually get sales through the door.

The Strategy includes:

Beautiful downloadable Canva template you can tweak to your brand’s requirements
33 pages of step-by-step strategy formation guidance
Tips and tricks to optimise your results
Links to other helpful FREE FULL STOP resources
Amplification strategies