You’ve posted consistently. You’ve even boosted a few posts. But your social media still isn’t hitting the mark—and you can’t quite figure out why.

The truth is, many brands are unintentionally undercutting their own success on social. Let’s dive into five common (and fixable) mistakes that could be holding you back.

Carousels are one of the most powerful (and underrated) tools on Instagram right now—and yes, the algorithm lovesthem.

Why? Because they naturally boost time-on-post and engagement. When someone swipes through your carousel, saves it, or comes back to finish it later, that sends all the right signals to the algorithm: this content is valuable. That means more reach, more visibility, and more eyes on your brand—without spending a cent.

But not all carousels are created equal. A few text slides thrown together won’t cut it anymore. If you want people to swipe all the way through—and actually care about what you’re saying—you need structure, clarity, and a killer hook.

Here’s a simple step-by-step to help you create carousels that stop the scroll, spark engagement, and work with the algorithm, not against it.

In the past 10 years, social media has gone from “just post a picture” to “here’s a multi-platform strategy with 12 content pillars and performance data.” It’s been a wild ride—and we’ve loved every algorithm shift, trend cycle, and brand voice breakthrough along the way.

As Full Stop Social Media celebrates a decade in the game, here’s what we’ve seen, what we’ve learned, and where we think we’re headed.

Instagram carousels aren’t just for cute product shots anymore. In 2025, the humble carousel is one of the most powerful tools in your Instagram toolkit—offering sky-high engagement, storytelling potential, and a smart way to build brand consistency.

If you’ve been underestimating this format, now’s the time to rethink your strategy. Here are 10 creative (and surprisingly easy) ways to use carousels to boost your reach and connect more meaningfully with your audience.

What are activations? And why are they such an important part of marketing strategies in 2023? We discuss.

Lately, there’s been a lot of conversation about the rise of TikTok as a social platform. With some incredible growth that it has seen over the recent years, many are wondering whether this will have a negative impact on Facebook and Instagram. We have been digging into the data and listening to a range of views on this topic. Here’s our summary of the #facts.

Last year was extremely tough for many businesses – big and small. With more people stuck indoors and at home, the need for a strong online presence and social media platforms increased. Going into an unpredictable 2022, it’s never been more important to have a social media strategy – one that is built on data. 

Over the years we have read about rumours of such changes, but never did we imagine that Apple would actually take on not only the biggest tech company on the planet but also millions of small business owners around the world who rely on social advertising to grow their business.

Unfortunately this time the threat appears to be real, and we can no longer ignore what’s coming our way. We all need to get across the changes and put in place strategies to preserve our eCommerce results.