projeCt

Etch Artisan

 

The Client

We have been working with Etch Artisan, a boutique cosmetic tattoo business based in Brisbane, since April 2019. Our services include strategy, content management, social media advertising, customer support, influencer marketing, and analytics. 

Before Full Stop another agency had been providing a content only approach, however, the business owner Kate Alderton wasn’t satisfied that her voice was cutting through, and was also concerned that she wasn’t seeing many direct enquiries. And so these became the first two objectives of our support. Within a matter of months we smashed our goals!

Our weekly content includes a beautiful curation of Client Before and Afters, Ephemeral Content (Stories), Competitions, Business Updates, Seasonal Content, Influencers, User Generated Content and Story Based Content about Kate and the things she loves doing.

Our Role

– Strategy

– Content Marketing

– Social Advertising

– Photoshoot with Dean Swindell

Results

Within our first 6 month campaign we saw 3,171 landing page views, up from 281 the prior period, a 91% increase! We also saw a 26% conversion rate on this website traffic, at a cost per conversion that is less than the cost of a burger!

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