Small Business Social Media Marketing — Full Stop Social Media

Being a small business owner is easy—said no one ever.

You start with one client and a wheelbarrow full of hopes and dreams, before bit by bit things keep piling up…and fast. It’s great to realise that your brand is starting to grow, but in between juggling 50 emails marked ‘ASAP’ and forgetting what sleep is, it starts to click that you can’t do this all on your own, and you shouldn’t have to!

While you can hire more staff or outsource your admin (just to name a couple of paths to maintaining your sanity), there’s one more pretty big thing you shouldn’t forget about—Social Media Marketing.

Sure, big brands can afford the luxury of engaging big creative agencies to help them make the moves that matter—but what about the little guy?! We get it, and we're here to help.

Here’s our very summarised take on why Social Media Marketing is important and how we help bring small businesses into the limelight (we could go on for hours, but you’re here to be time savvy. See, we really do get you!).

YOU WANT TO BE SEEN

Social Media Marketing is crucial to any small business that wants to be seen, especially if you’re just planting your roots in the big old world of business!

Why? Well, you could set up shop with the most beautiful branding and colours anyone has ever seen and wait for the sales to pour in, but there’s just one small problem—no one knows that you’re there! Being seen isn’t done by setting up and counting on passers-by or word of mouth to keep you afloat, it’s about making the right kind of noise in such a loud industry.

By posting content that will #GetTonguesWagging on the right platforms, investing in expertly-constructed social media advertising and even delving into the world of influencer marketing, you will be seen...and our team of specialists can make that happen.

YOU WANT TO BE HEARD

Now people know you exist, but who the heck are you?! When it comes to your brand voice, it’s crucial to keep it consistent and as true to your values and character as possible. If something is off-brand or the tone doesn’t speak to your target demographic, people will be scratching their heads and questioning if you understand their wants and needs.

We pride ourselves on being able to embody our clients’ brand voice. We sure wouldn’t be using the same voice for a jeweller and a real estate agency, and we want to ensure that your followers and potential customers know who you are, what you stand for, and that they can trust you and connect with you.

YOU WANT RESULTS

We’ve talked a big talk, so you’re expecting good results from your Social Media Marketing! Fair call.

As they say, good things come to those who wait...but also those who WORK. Expecting to see results overnight will leave you in one big puddle of disappointment. It’s a process, but it’s worth it.

We like to take the time to get to know your goals and talk through the best possible strategy to reach and even potentially exceed them. With our know-how and your clear vision, anything is possible.