The Benefits of Instagram Reels
If you’re trying to create a good ol’ Instagram post but instead keep frantically clicking between ‘Shop’ and ‘Reels,’ welcome to the new algorithm, baby.
Yep, the buttons have all shuffled and adjusted to feed the likings of Instagram’s algorithm.
At the very top of its own personal like-list is none other than Reels. It’s the golden child of Instagram and has become a rather competitive response to TikTok. And we all saw how Instagram Stories gave Snapchat a run for its money…
With Reels, creators are given the opportunity to produce 15-30 second clips that are shared with anyone who’s venturing out beyond their newsfeed for a bit of Exploring. What this offers is VERY appealing organic reach that could ultimately benefit business accounts in such an affordable way. Okay we see you, Reels!
In fact, many marketers already believe that Instagram Reels can change the game of social media marketing for the following reasons:
EXCELLENT EXPOSURE
Since the content produced through Reels now takes priority on Instagram, users have been reporting higher reach and engagement on their Reels as opposed to posts - yep, even when using the same content across both functions.
It’s also known that video content is naturally higher in engagement. In fact, video content has an 80% increase in conversions and grows revenue 19% faster than images. People love short and snappy content in this fast-paced world!
EASY TO CREATE
You don’t need to be a professional videographer/editor to piece together a 10/10 Reel! Being able to create Reels in the app is a great start, supported by the plethora of editing tools for seamless transitions and joining in on Trends!
Instagram Reels offers the likes of music, AR effects, timers and countdowns, alignment and speed control, all at the touch of a button. Work smarter not harder, right?!
PERMANENT CONTENT
Unless you save Stories as Highlights, they’re gone within 24 hours. Reels have the bonus benefit of being permanent content, continuously floating around Instagram to grab the attention of multiple Explorers. You get to sit back and watch the reactions come in!
SUMMARY
Of course, knowing about Reels and its benefits doesn’t mean that everyone really *gets* it. What kind of content will work for your brand? How do you come up with the ideas for a Reel that people will enjoy?
We’ve got your back if you need a helping hand! Get in touch with us and let’s delve into the wildly popular world of Reels to get some #Results for your brand!