7 Instagram Reels ideas
Does the idea of sharing on Instagram Reels make you feel uncomfortable?
For many people, Reels has become associated with funny dancing videos. But there are so many, many, many other ways you can use it to showcase your brand.
We compiled 7 ideas to get you started, if you’ve got something else to add to the mix, please share!
1. Show the Reel side of your brand
One awesome place to start is an “Instagram vs. Reality” video or a time-lapse of you and your team working away behind the scenes. If you don’t typically share this type of content on your Instagram, this could be one way to start!
2. Take your followers behind the scenes
A great way to show people what you are working on is to go behind the scenes. Think like you’re documenting what’s happening and interview the people you’re working with! Your followers are curious about how your product is made and what it’s like to work for you — take the time to share this with them.
3. Introduce yourself and tell a story
Don’t forget that many of your followers may never have met you, so create a Reel introducing yourself or your brand! Or, if you’ve got someone new in the team, you could do a quick interview with them. Since Reels land on the Reels Explore page, you have the opportunity to introduce yourself or share your story with thousands of new followers!
4. Before and After
We love this idea as it’s a great way to have some fun with the platform. Before and Afters could be anything from Before the day started to After the day, or to a new product you’re working on. The sky is the limit!
5. Share Offers and Tips
Don’t forget, you hold valuable information that your audiences are keen to hear. When there’s not much happening in the office, try sharing one quick tip and ask your audience to comment on what tips they’d like to see next.
6. Get on board a trend!
Ok, so this one is for those of you who are happy to have a bit of fun with it. Scroll through the explore page and see what other brands and businesses are doing and if you notice a trend, jump on it!
TIP: Have fun! Instagram Reels is all about trying new things.
7. Repurpose old content
Let’s be real, we share A LOT of content these days so there’s a good chance you can go back and dig up something you’ve done previously, and share it in a new way.
Where to from here?
Give it a go! Work out what would feel right for your brand story, and have some fun with it. If it doesn’t come together the way you’d hoped, don’t give up. Get in touch and we’ll give you a hand creating something that you’re proud to share.