35 stories your audience will love
Stories are how we learn, how we forge connections and how we show our audience that we’re humans too (who would’ve thought!).
Let’s face it, figures and stats aren’t emotionally charged or interesting. When you’re scrolling through your own social media feed, what makes you stop and take the time to read over a post? Is it something that looks like a laugh? Perhaps it’s someone’s frustrating experience in their local supermarket car park?
Yes, friends, that is the captivating power of storytelling that will help you stand out in a sea of content. To hook your own audience, see which of our storytelling tips are relevant to your brand and give one a go next time you post!
Share your story (who you are and what your passion is).
Describe a challenge you are currently facing in your mission.
Talk about a recent win you’ve had, and your journey to get there.
Tell a funny story about something connected to your business.
Share behind-the-scenes photos or videos to show what you’re working on. Make them funny and human by sharing bloopers!
Make videos on business events.
Explain why you decided to buy a product or join a business.
Talk about your products and how they are helping people.
Share someone else’s inspiring story.
Share testimonials from your customer and let people know some of the back story.
Share a funny quote about your niche.
Share an inspirational quote and share a story that goes with it.
Let your audience know you’re working on a live Q&A and ask which topic should you cover.
Ask for recommendations (books, courses, anything relevant).
Share some industry research and explain why it is so important to understand.
Challenge your audience. Share something controversial! (but be prepared to back it up).
Interview an expert and use a catchy hook from the audio as your caption headline.
Respond to a Frequently Asked Question.
Comment on a hot topic.
Talk about a cause you are involved in and why it’s so close to your heart.
Share the stories of the people in your team who are doing an incredible job.
Encourage the people in the communities. Let them know you understand where they are ‘at.’
Talk about the reasons you do what you do.
Get quirky. Do something totally outrageous! Nothing gets people talking like being a bit of a clown!
Show the backstory. Start from the very top of a project.
Let people know of a business decision you are making, and invite their perspectives.
Be funny, share a meme.
Showcase your business’ history. Go back in time and show a before and after!
Share an “on this day” post relating to your industry. Let people know why it’s an important part of your brand story.
Relive an event. Show people what happened and the great response you had.
Show how you give back. Get involved in a charity.
Celebrate big holidays.
Share something motivational. And contextualise it with a story that shows your audience that you know where they are ‘at.’
Describe some of the things you have found difficult personally in business, and how you have overcome that.
Let people know what you’re working on, or learning.
SUMMARY
In the world of marketing, brand storytelling can have a massive impact on your company and the following you receive. If you love the idea of storytelling but simply don’t have the time or know how to put your story into words, we’re here to help! Contact us today, and let’s get your audience engaged.